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Feb 2

10 Online Business Card Printing Tips

Posted on Tuesday, February 2, 2010 in Design Tips, Desktop Publishing, Printing Tips, Promotion, graphic design

Your business card is an important part of your image and should represent your company accurately. Not only that, your card should draw attention to itself, and one of the best ways to do this is to choose the right printer who offers the right options. Most online business card printing companies allow you to be creative with your business card design, so long as they offer the options for your design. Here are some of the aspects you need to keep in mind when choosing a printer and creating your design.

1. Double-sided Design
 
A double-sided design looks more professional and gives you more room for content. Use the back of your card for a tag line, such as a company motto or a description of the type of business you offer. Or you could list your products or services. You could also include something useful, such as a small 3 or 6 month calendar.
 
2. Glossy Finish

A great way to stand out from all the other business cards is to use a glossy finish. Glossy finishes are especially good for cards with pictures or graphics, since it makes them pop. You will find this option with most online business card printing companies, and with many you can even choose from a few coating options: low gloss, high gloss, matte.

3. Full Color or Basic Black and White

The style of your card will give an impression of your business whether you intend to or not. A basic black and white card may get your information across, but a full color card will make you look more professional. An online business card printing company should offer full color as a standard option.

4. Picture Cards

Another advantage to online business card printing is the ability to put a photograph on your card. If you do decide to put a picture of yourself or of your product, use a high resolution digital camera. A poor quality picture will take away from your professionalism.
 
5. Folded Cards

A seldom used feature of online business card printing is the folded card option. With the folded card, you will have more space to market your business without the extra cost involved in full-sized brochures.
 
6. Change It Up 

To keep things fresh, change colors or some other design aspect when you get a new card, but make sure to keep your image aspects consistent. Your business card is the face of your business, and customers like familiarity.
 
7. Colors Hold Meaning

Be aware of how your color choices affect the mood of your customers. Cool colors like blues and greens have a calming effect. Warm colors like reds, yellows, and oranges create energy and encourage action.
 
8. Textures

Another way to stand out from other cards is to add a unique texture, such as a thick gloss. Or try rounded edges for a softer look and feel. To emphasize that you mean business, use sharp edges.

9. Quality stock

In order to present a quality business card, choose a quality card stock. Make sure that your card is thick enough to hold its shape and still look good over time.

Since a business card only allows smaller fonts, make sure that you choose a simple font. Too many curls and frills will make it hard to read. And be sure to follow the trim guidelines of your online business card printing company to avoid important text getting cut off during the trimming process.

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