What Should You Put on the Back of Your Business Card?
Business cards are meant to sell either your services or your products, and many people make the mistake of only printing on the front of their business card and loose valuable selling space. But what should you put on the back when business card printing? Here are a few suggestions.
A Little More
Tell customers a little more about what you sell. This should expound on the selling tag line used on the front of your business card. If you are “the largest distributor in the state,” use the back of your business card printing to tell folks what brands or models you distribute. If you “have what it takes to meet industry needs,” tell consumers about the service, parts, sales, or rentals you have available to meet those needs.
Customer Testimonials
Perhaps you are an established business with a history of satisfied customers. Why not tell potential new customers about it? Use one or two customer quotes on the back of your card to educate consumers about the service they will receive when they use your business. Alternatively, you could have several different business card printing designs with a different quote used on the back of each order.
Other Department Information
For businesses or organizations that have multiple departments each with their own contact, one way to use the back when business card printing is to list the contacts in other departments. A church, for instance, can put the general information on the front of their card along with the pastor’s information and use the back of the card to list the youth pastor, Sunday school coordinator, etc.
Itemized Checklist
Checklists are another way to get consumers thinking about your business and keep your card around for reference. A camping supply business might put a list of must-have items for a camping trip on the back of their business card printing design. A baby store can use the back of their business card for a checklist of what expectant mothers should pack for that trip to the hospital, or what items to have on hand when the new baby arrives.
Promoting Your Book with Posters
Promoting your own book through poster printing will get the word out on the street fast. Drum up interest and attention with an eye catching poster, but make sure to determine your message, gather opinions, and then design the perfect poster. Last, pick the poster size and places to hang your poster and you’ll be on your way to a successful book advertisement.
Know your message.
Decide upon what it is you want to say. The book title may or may not be the message of the poster. “The Open House” may be a good book title, but not a good message for your poster printing. The goal of the message is to entice someone to purchase your book, so make sure it is interesting.
Include an eye catcher.
An interesting eye catcher for a personal finance book might be “retire in ten years.” As mentioned before, a catchy phrase may be better for the headline than the book title. The eye catcher can be an image as well: an enticing graphic design or intriguing photograph. Either way, create something that leaves a viewer curious and leads the individual to read the entire poster printing message.
Gather opinions.
Now that the poster printing has a message and the attention of the viewer, it’s time to sell the book. Use opinions and reviews as supporting details to sell the book. The more reputable the source, the more persuasive it is likely to be. A review from a notable publishing company can do wonders, but your neighbor’s review of your book may not get much attention.
4 Steps to Powerful Brochure printing Design
The 4 steps to powerful brochure printing and design are simple: look, layout, typography, and graphic. When you put all of these elements together, they form the foundation for a powerful brochure printing campaign. The unique customization of these elements to fit your business and industry is what will help attract attention to your finished brochure printing.
The Look
The look of your brochure printing will depend largely on the business industry you are in and the target market of your brochure. The look includes several elements:
- Paper stock – there are many options for the stock, both in size and appearance
- Color – you may decide to use a solid color stock or just colored graphics, it is best to choose only one or two main colors for a brochure printing
- Style – the style of your design should be relevant to the product (tough, sophisticated, modern, etc) and audience without dating the brochure printing
Layout
The most common size for brochures is a piece of 8.5 x 11 inch stock in a trifold. This is handy for designing the layout since you can use a folded piece of copy paper for layout brainstorming. It is also well suited for mailing either on its own or in envelopes. Experiment with the layout of your design until you find the desired mix of copy and images, power and style. Reserving plenty of white space around headlines and sections will improve the readability of your brochure. You will need to incorporate the previously established logo and corporate identity into your brochure printing design and overall look as well.
Typography
Typography is another area that will shape the look of your brochure printing. It is best to use only one or two types of font, adding bold and size emphasis when needed as in the case of headlines and section headers. It is advisable to use a typeface that enforces your logo which helps increase brand recognition. Without getting too crazy, the font you use can help set the tone of the brochure printing from fun and playful to strong and steady.
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How to Create Loyal Catalog Customers
Compelling design is only one part of a successful catalog printing campaign. Once the layout has been decided, the images have been chosen, copywriting has been completed, and the printer has delivered shiny new copies of your catalog, the focus shifts to customer service. Without dedicated customer service to back up catalog sales, many catalog customers will not return. Here you will learn how to create loyal catalog customers with customer service.
Step #1
Always maintain courtesy during interactions with a customer. The slightest hint of rudeness will turn a customer off and may loose a sale. Service reps who deal with customers need to always be aware of the importance of courtesy.
Step #2
Go above and beyond getting the sale. Your catalog should offer customers something they can find nowhere else. Follow-up after catalog sales to ensure customer satisfaction. Sales generated through catalog printing are more likely to be repeated when customers are satisfied with the experience.
Step #3
Say yes. Look for ways to make it easy for customers to do business with you when placing catalog orders. Defer to customer requests when possible. In the rare case you may not be able to meet their request, give an explanation and offer an alternative that may work for them.
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Dos and Don’ts of Promotional Calendar Printing
Calendars are great for promoting your business; when made correctly they can serve as a daily reminder of your company. Below are some dos and don’ts of calendar printing that will help you to create a quality calendar that people want to use.
Do Make Your Calendar Look Attractive
The most important element of your calendar is it’s aesthetic appeal. If it looks great, people are a lot more likely to keep and use the calendar. If they use it, not only are they going to be reminded of your business every day, but the people they know who view the calendar could become your customers.
Don’t Make it Look Like a Newspaper Ad
If you make your calendar look like an advertisement, it will most likely not interest people. They will just throw it away and use someone else’s calendar.
Do Leave Space for People to Write
To encourage people to use your calendars, when you do your calendar printing leave blank space for writing. You can make the date squares large enough to write in, or you can leave room at the top and bottom or one side of each page.
Don’t Use Poor Quality Paper
If you use a poor quality paper, the calendar will not last all year. So stick to a higher quality paper. Not only will your calendar last longer, it will also look better. (more…)
How to Produce a Catalog
Catalog printing is an important part of many businesses’ marketing approach, but it can be overwhelming when looking for a place to begin. It is important that the catalog production be done well the first time to avoid costly mistakes. Here are a few helpful suggestions on how to produce a catalog.
Step one – Know your objective
Catalog printing objectives can differ depending on the industry and the target audience. Defining the objective of your catalog will guide the project. Some factors that affect your objective are: business to business catalog, new business / introductory catalog, retail catalog, and more.
Step two – Know your audience
Your business serves a certain segment of the community and this should be the target of your catalog. Knowing who the target audience of your catalog printing helps define the style and tone of the catalog design. (more…)
