The Nitty-Gritty of Catalog Design
Catalogs are a great way to sell your products. Many people prefer browsing through the pages from the comfort of their own home, rather than fighting the crowds in your store, especially during the holidays. If you have never before been involved in catalog printing or simply need a refresher course, you can follow some very simple rules of organization to make your design as effective as it can be.
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Merging Online and Offline Marketing: Transferring Print Brochure to PDF Version
Oftentimes, small business owners make the mistake of creating only online marketing tools or only print marketing tools. The reality is that every business needs to have both an online and offline presence. The second mistake made is that online and offline marketing efforts do not coincide. If a company’s website and online brochure look different from its printed business cards and brochures, then consumers will be less likely to remember the company later.
Douglas Bonneville, in his blog 6 Tips for PDF Brochure Design on the Web, presents some tips on successfully preparing brochure printing designs for a web PDF version. Below are some of his points, or you can check out his more thorough explanation in his actual blog. (more…)
Tips for Psychedelic Concert Posters
Artists in the 1960s and ‘70s created psychedelic posters to fit the rock music and drug use of the era. The artwork is supposed to express images produced by a brain on psychedelic drugs like LSD. And no matter what you think about drugs, no one can help but admit that the artwork is vibrant, intricate, and creative. Using psychedelic designs (without the drugs, of course) can attract attention and generate interest in your concert, making it an event everyone wants to attend. Here are some great design tips:
7 Easy Techniques for Increasing Catalog Sales
Well designed print catalogs make people want your products. When readers see glossy pictures of people enjoying themselves with your great offers, they want those items, and lifestyle, for themselves. Increase your catalog printing project’s productivity by using these seven simple techniques.
How to Put More Pizazz into Your Brochure
Your brochure should be like a great sales person, inviting and engaging. Great sales people are actually fun to talk to, and likewise, your brochure should be fun to read. Remember that people are most interested in conversations that focus on them, so your brochure should focus on the reader from start to finish. Below are five steps to creating an engaging brochure. (more…)
Tips for Using a Marketing Calendar
To ensure success for your business, plan out your future in an organized manner. By creating your own marketing calendar, you will be able to prepare for major and minor events in your business, get promotional materials sent out at the right time, and take advantage of the peak selling times of the year. And you will be able to keep a record of all these happening for later reflection and assessment.
