The 4 steps to powerful brochure printing and design are simple: look, layout, typography, and graphic. When you put all of these elements together, they form the foundation for a powerful brochure printing campaign. The unique customization of these elements to fit your business and industry is what will help attract attention to your finished brochure printing.
 
The Look
The look of your brochure printing will depend largely on the business industry you are in and the target market of your brochure. The look includes several elements:

• Paper stock – there are many options for the stock, both in size and appearance
• Color – you may decide to use a solid color stock or just colored graphics, it is best to choose only one or two main colors for a brochure printing
• Style – the style of your design should be relevant to the product (tough, sophisticated, modern, etc) and audience without dating the brochure printing
   

Layout
The most common size for brochures is a piece of 8.5 x 11 inch stock in a trifold. This is handy for designing the layout since you can use a folded piece of copy paper for layout brainstorming. It is also well suited for mailing either on its own or in envelopes. Experiment with the layout of your design until you find the desired mix of copy and images, power and style. Reserving plenty of white space around headlines and sections will improve the readability of your brochure. You will need to incorporate the previously established logo and corporate identity into your brochure printing design and overall look as well.
 
Typography
Typography is another area that will shape the look of your brochure printing. It is best to use only one or two types of font, adding bold and size emphasis when needed as in the case of headlines and section headers. It is advisable to use a typeface that enforces your logo which helps increase brand recognition. Without getting too crazy, the font you use can help set the tone of the brochure printing from fun and playful to strong and steady. 
 
Graphics
Graphic images and illustrations add interest to any printed marketing material. The graphics you choose to include in your brochure printing should support your product or service. Professional images are generally best, and any images you choose to include need to be high resolution, good quality images that reproduce well.