Well designed print catalogs make people want your products. When readers see glossy pictures of people enjoying themselves with your great offers, they want those items, and lifestyle, for themselves. Increase your catalog printing project’s productivity by using these seven simple techniques.

1. Put a Caption Under Every Picture

Captions are the most read copy in print. Draw the reader into your print catalog by putting captions under your photos. Be sure to describe everything in the picture that people can order from your catalog; if the product description is on a different page, mention which page it is on.

2. Give a Sense of Urgency

Get people to act now, while their desire is hot. If they wait several days, their interest will cool, and many will simply forget about buying from you. Make limited time offers. Give specific days that an offer will be available. Remind people that supplies may run out.

3. Sponsor a Contest

Sponsor a contest in your print catalog to involve consumers and build excitement. You could have a contest to design a new logo for your company, write a creative essay about someone using your products, or simply offer a prize to every hundredth person who orders.

4. Make It Easy to Buy

Make it as easy for your customers to make a purchase as you possibly can. Have long business hours for taking phone orders. Offer 24 hour ordering online. Accept credit cards. Put your phone number and web address on every page of your catalog.

5. Include Testimonials

Put several testimonials from happy customers next to your order forms and phone number. Knowing other people liked your products encourages consumers to buy from your print catalog.

6. Emphasize Benefits

Describe how buyers can benefit from your products. Tell about a great feature and then describe how it can make the reader’s life better. People buy stuff because they think it will increase their enjoyment or make life easier.

7. Tighten Mailing Lists

Hire mailing list specialists to help you tighten your mailing list. Only mail catalogs to those fitting the profile of your target customer so that your precious catalog budget is not wasted.

Most of the techniques above do not require much time, thought, nor big changes to your catalog design, yet if incorporated correctly can increase the selling power of your print catalog. Try them out, track results, and watch your profits grow!