Business cards are the perfect place for your logo.  As far as your brand is concerned, your logo encapsulates the sum total of your marketing image.  Your business cards are likely the most common marketing tool you will use, especially when you are just getting the business going.  With the limited real estate on a business card of only 2.5” X 3”, your logo is a perfect fit for this small format.

There are many ways to incorporate your logo into business card printing.  The key is to make sure that all contact information elements remain intact and readable.  Beyond that, your imagination is your only real limit.  This article discusses just a few ideas for how to incorporate a logo into business card printing.

Standard format
The standard location for a logo is in the upper left hand corner of your business card.  The company name, your name, your title, and other information are located to the side and below the logo.  This is a typical format that customers expect to see, so you can’t go wrong with this layout.

Center it
You could also try putting your logo at the top center of your business card.  Put all of your contact information along the bottom of the business card.  This format puts emphasis on your logo and can work to help reinforce your brand.

Vertical
Try rotating your card 90° and including your logo at the top.  This is another great way to highlight your logo, and this format may also give you more room for your contact information.

Use the back
Finally, try using the back of your business card for your logo.  Most professional printing firms offer business card printing on both sides, so take advantage of the fact that you can put a full size logo on the back of your business card.