A picture’s worth a thousand words. What do your catalog pictures speak of about your products from your catalogs? Does it suggest a sweet solution to your market’s needs or is it an eyesore that encourages the readers to look away?

Your photos and images create the centerpiece for your catalog printing project’s appeal to your target audience. But to make that photo appeal turn into cash is a totally different matter.

What makes a catalog an effective marketing material? Excellent quality photos that capture the whole essence of your business. And it doesn’t stop there. Not only should you have quality photos in your catalog printing project, you should also learn to optimize their place in the whole marketing scheme of your print catalog.

For one, designers would tell you that the top half and the right top corner of your catalog is the most prominent place in your print catalog. People’s eyes usually stray to that part the first time they look at a catalog or any other marketing piece for that matter. So take advantage of that fact. Use your upper half page to showcase your most important item in your product list.

Second, put together the smaller photos and a much larger one in your catalog printing page. This way, you’ll be able to take advantage of the appeal that a much larger photo creates among your target readers and transfer some of that to your smaller pictures.

Third, always expose and give emphasis to your big photos by putting them on the spotlight. Dedicate one whole page of your printed catalogs to your most important product and service. This would provide your target readers an idea of what is in store for them when they do business with you.

So use your photos wisely. Make sure that their eye appeal turn into buy appeal by using these techniques in your next catalog printing project.