Advertising Your Services through Posters
The more you advertise, the more customers you will gain, and poster printing is one of the most effective and inexpensive ways of reaching a high volume of people in a relatively short amount of time. Simply make sure to follow some basic rules of poster advertising and your services and company name will be at the top of your prospects’ lists in no time. (more…)
Ideas for Improving Small Business Advertising
The key to continued success in any business is maintaining a presence in the market, keeping your business name and brand in front of consumers so that when the occasion arises that they need your service or product your business will be the first that comes to mind. Small businesses often fail when it comes to this advertising challenge, and without it, their consumer base is not likely to be maintained and grow.
There are many simple and relatively inexpensive advertising choices that you may not have yet considered: yellow pages, brochure printing, business cards, direct mailers, and more. Here are some ideas for improving small business advertising with an eye toward keeping and making customers.
Making a Connection with More Personal Ad Writing
Writing ads that are more personal will make you seem approachable and likable. Prospective customers can be put off when they read technical terms and inside jargon that makes little sense to them, and a stuffy and lofty ad will do little to attract any customers at all. Whether you are brochure printing or booklet printing, these suggestions will make your ads more reader friendly. (more…)
7 Design Aspects of Business Cards that Last
Business card printing leaves a lot of room for individuality. You can go wild with color and fonts, use graphics that bring out the essence of your business, and play with the shape and texture of your cards; anything to express the personality of your business. With business card printing, uniqueness is great and creativity wonderful. However, if you do not include these elements in your business cards, then they will never last.
Negative Space: A Simple Design Trick for Better Logos
All professional graphic designers know the definition of negative space, and most know how to manipulate this design technique fairly well. But if you are new to design, a do-it-yourselfer, a self-learner, or simply someone interested in reading graphic design articles online, you may not know exactly what negative space is. (more…)
Bright, Bold Brochure Design
Eye-catching. Stunning. Intriguing. These are all words that describe the type of brochure design that designers and their clients hope to achieve. Brochures are meant to attract attention with an effective design and then keep that attention throughout the entire layout. And the design also has to accurately portray the message, appeal to the target audience, and represent the company as well. This is exactly what Chameleon Design accomplished in their brochure designed for the City of Whittlesea. (more…)
Understanding Resolution in Poster Printing
Good quality posters have vibrant, sharp images. If you want to end up with an attractive poster, you have to be careful of the resolution of the images you use. Here are some terms you will need to know for the best results with poster printing. (more…)
Planning a Powerful Direct Mail Campaign
Use a direct mail campaign to get people excited about a new service you are offering, attract attention from those who are not looking for you, or remind your current customers of all you offer. Direct mail provides opportunities not available through electronic methods. Some people do not have much access to the Internet, and others just do not like doing business online. Also, print materials help to build your company’s credibility. For the best results with a direct mail campaign, whether with catalog printing or postcard printing, follow the time-tested techniques below. (more…)
Enhancing Your Poster Ad Campaign
To be successful when advertising with a print poster, you must grab and keep the attention of passersby long enough for them to get your message. Whatever your print poster is advertising – a business, product, special event, etc – your poster must stand out among the mass of advertisements vying for the attention of consumers. Here are a few tips to help you enhance your poster ad campaign. (more…)
DIY Calendar Printing Tips
Calendar printing is still relevant in today’s competitive marketing environment. Whether your clients are soccer moms or big biz moguls, you can connect with them through targeted calendar printing. But your budget is limited and you could use saving a few bucks. Designing your own calendar campaign can be a clever way to keep some cash for yourself.
A few technical tips and some design direction can save you a huge headache later. Image resolution is an area of confusion for most folks getting started in design. Basic design concepts are also worth brushing up on if you don’t make a living designing calendars. So here are few ideas to get you going the right way from the start.
