Is Print Marketing Dead or is Online Marketing a Waste?
Many seem to be trying to argue that either print marketing is dead or that online marketing is not effective. The answer is that both types of marketing play a very important role in a company’s success.
Some would like to claim that print marketing is no longer necessary, but real marketing professionals know that most online businesses cannot survive without some form of offline marketing. The reverse is true as well: most stores cannot survive on print marketing alone. (more…)
Creating Origami Thank You Cards
Homemade cards have a charm to them that you will not find from cards printed by an online printing company. Sure online printing companies have many great perks; especially when you have hundreds of cards to prepare. However, none of them will scream personal like an origami thank you card for that someone special. Of course, there are many variations to choose from, but here we will learn how to create an origami flower card and an embellished origami thank you card.
Origami Giveaway Boxes
Do Lower Prices Hurt or Help Your Brand
During this time of economic uncertainty, individuals and business alike are finding way to save money. Many times this penny pinching leads to lower sales for businesses. The question is whether or not a price cut is the solution for increasing sales. After all, the point of a brand is ultimately to make sales. Let’s discuss the wisdom and/or necessity of lowering prices to increase sales.
TRUF: For Truly Inspirational Branding
One of the most important aspects of making a company memorable to the public is strong branding. And a truly great brand is one that conveys the company’s image and the client’s experience with the company into visuals. Everything from the name of the brand to the colors in design to even the tone used in copy go into creating a powerful brand. With such an extensive creative depth, the creation of a brand is best left to professionals, and one such very capable professional to check out is TRÜF.
Finding Clip Art for Homemade Birthday Banners
Birthday banners are a great way to make someone feel special on their birthday. They can be used at parties or just hung up at home to show a loved one how much you care on their birthday. If you do not want to go to the expense of paying an online printing company to print a birthday banner, you can easily create and print one yourself. One great way to decorate for a banner is with clip art, but you do not have to be limited by the standard clip art images that came with your Microsoft Word program. (more…)
5 Great Ideas for Improving Postcards
Postcard printing campaigns are a standby marketing tool for most businesses. If you do not mail out postcards regularly, you should. No other marketing material is as effective for the money. Great postcards pull readers in without them even realizing it because the message is right out in the open. So whether you’ve already discovered the amazing benefits of postcard printing or are new to this marketing magic, here are some tips to make your campaign successful.
Advertising Your Services through Posters
The more you advertise, the more customers you will gain, and poster printing is one of the most effective and inexpensive ways of reaching a high volume of people in a relatively short amount of time. Simply make sure to follow some basic rules of poster advertising and your services and company name will be at the top of your prospects’ lists in no time. (more…)
Ideas for Improving Small Business Advertising
The key to continued success in any business is maintaining a presence in the market, keeping your business name and brand in front of consumers so that when the occasion arises that they need your service or product your business will be the first that comes to mind. Small businesses often fail when it comes to this advertising challenge, and without it, their consumer base is not likely to be maintained and grow.
There are many simple and relatively inexpensive advertising choices that you may not have yet considered: yellow pages, brochure printing, business cards, direct mailers, and more. Here are some ideas for improving small business advertising with an eye toward keeping and making customers.
Making a Connection with More Personal Ad Writing
Writing ads that are more personal will make you seem approachable and likable. Prospective customers can be put off when they read technical terms and inside jargon that makes little sense to them, and a stuffy and lofty ad will do little to attract any customers at all. Whether you are brochure printing or booklet printing, these suggestions will make your ads more reader friendly. (more…)
7 Design Aspects of Business Cards that Last
Business card printing leaves a lot of room for individuality. You can go wild with color and fonts, use graphics that bring out the essence of your business, and play with the shape and texture of your cards; anything to express the personality of your business. With business card printing, uniqueness is great and creativity wonderful. However, if you do not include these elements in your business cards, then they will never last.
