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Mar 4

3 Tips for Making Calendar Design Easy

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Calendar printing is a great way to market your business. Or perhaps you simply want to share precious memories with family and friends all year long. Creating your own custom calendar is easy to do whether for work or play, and there are many options available to aid you in your creative endeavor.    (more…)

Mar 2

Should You Take Every Design Job that Comes Across Your Desk?

Posted on Tuesday, March 2, 2010 in Desktop Publishing, Printing Tips, Promotion, graphic design, marketing
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The answer is no. It might seem irresponsible to turn away work when you need all the income you can get, but in the long run, it pays to turn away difficult clients. Some clients are impossible to please, and you will end up neglecting other projects and spending an extraordinary amount of time on their brochure printing or postcard printing project. And in the end, that client might still be unhappy and badmouth you to other business colleagues. Here are some ways to spot a difficult client from the get go. (more…)

Feb 25

Looking Ahead to Print Design in 2010

Posted on Thursday, February 25, 2010 in Desktop Publishing, Printing Tips, Promotion, graphic design, marketing
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I recently ran across a blog that talks a little bit about web advances that have lead to design changes online. It also talks a lot about elements of design that cross over from web design to print design. You can read Design Trends among Blogs to see some interesting examples of trends. This blog got me to thinking — changes are coming, and no matter what the source they will affect all areas of design. (more…)

Feb 23

How to Improve Your Promotional Calendar Design

Posted on Tuesday, February 23, 2010 in Desktop Publishing, Printing Tips, Promotion, graphic design, marketing
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Giving out a print calendar is a great way to promote your business because calendars are used every day of the year. No other advertising medium puts reminders of your business before consumers that often for such a reasonable cost. Here are some steps for making a print calendar that people will want to use year round. (more…)

Feb 19

Interesting Ideas for Business Cards

Posted on Friday, February 19, 2010 in Design Tips, Desktop Publishing, Promotion, graphic design, marketing
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Business cards are an effective marketing tool because they are a convenient size that fits neatly into a wallet. Instead of restricting yourself to just putting your name and contact info on your cards, use some of these unique ideas to make your business cards stand out from the pack. (more…)

Feb 12

Creating a Successful Networking Atmosphere

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Whether you are at a networking event such as a trade show, or simply having a conversation with someone in the waiting room at the doctor’s office, you need to create an atmosphere that draws people in if you want to use the opportunity to network. Below are some tips for introducing yourself and your business in a way that will help people to be interested. (more…)

Feb 11

Tips for Printing International Business Cards

Posted on Thursday, February 11, 2010 in Design Tips, Desktop Publishing, Printing Tips, Promotion, graphic design, marketing
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Business cards are the most common way to represent your business. In many countries, the business card is an extension of the individual. With such a high importance placed on a business card, it is necessary to pay close attention to details. Online business card printing is a great way to make your cards international. Many online printers are prepared to aide you in your challenge. Here are a few tips for printing a card that will carry your business over borders. (more…)

Feb 3

Envelope Printing – Color or B&W

Posted on Wednesday, February 3, 2010 in Desktop Publishing, Printing Tips, Promotion, graphic design, marketing
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Envelope printing does not usually get a lot of thought when businesses begin to put together their branding kit.  In fact, most businesses are looking for ways to cut costs, and envelope printing often either gets the axe or important features are cut.  One of the features that businesses often consider cutting from envelope printing is color.  This article discusses a couple of key points you should consider before your envelope printing project comes back color-free. (more…)

Jan 30

Market Segmentation and Print Advertising

Posted on Saturday, January 30, 2010 in Design Tips, Desktop Publishing, Printing Tips, graphic design, marketing
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The single most effective way to improve your return on investment for print advertising is by carefully selecting to which customers you send your materials. This process is referred to as market segmentation and involves defining your most lucrative customers in terms of their demographic information. Once well defined, you can either only market to specific customers or develop print advertising campaigns for each market segment. (more…)

Jan 26

Design Tips For Vertical Business Cards

Posted on Tuesday, January 26, 2010 in Design Tips, Desktop Publishing, Printing Tips, graphic design, marketing
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In order to stand out in the world of business cards, uniqueness is key. Vertical business card printing is one way of making your business cards stand out. Few people choose this option because it appears to have drawbacks. For instance, it would seem that a horizontal layout can hold more information. However, the vertical business card layout provides a wide range of creative design.  Read more.

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