Is Print Marketing Dead or is Online Marketing a Waste?
Many seem to be trying to argue that either print marketing is dead or that online marketing is not effective. The answer is that both types of marketing play a very important role in a company’s success.
Some would like to claim that print marketing is no longer necessary, but real marketing professionals know that most online businesses cannot survive without some form of offline marketing. The reverse is true as well: most stores cannot survive on print marketing alone. (more…)
Creating Origami Thank You Cards
Homemade cards have a charm to them that you will not find from cards printed by an online printing company. Sure online printing companies have many great perks; especially when you have hundreds of cards to prepare. However, none of them will scream personal like an origami thank you card for that someone special. Of course, there are many variations to choose from, but here we will learn how to create an origami flower card and an embellished origami thank you card.
Origami Giveaway Boxes
Finding Clip Art for Homemade Birthday Banners
Birthday banners are a great way to make someone feel special on their birthday. They can be used at parties or just hung up at home to show a loved one how much you care on their birthday. If you do not want to go to the expense of paying an online printing company to print a birthday banner, you can easily create and print one yourself. One great way to decorate for a banner is with clip art, but you do not have to be limited by the standard clip art images that came with your Microsoft Word program. (more…)
5 Great Ideas for Improving Postcards
Postcard printing campaigns are a standby marketing tool for most businesses. If you do not mail out postcards regularly, you should. No other marketing material is as effective for the money. Great postcards pull readers in without them even realizing it because the message is right out in the open. So whether you’ve already discovered the amazing benefits of postcard printing or are new to this marketing magic, here are some tips to make your campaign successful.
7 Design Aspects of Business Cards that Last
Business card printing leaves a lot of room for individuality. You can go wild with color and fonts, use graphics that bring out the essence of your business, and play with the shape and texture of your cards; anything to express the personality of your business. With business card printing, uniqueness is great and creativity wonderful. However, if you do not include these elements in your business cards, then they will never last.
Negative Space: A Simple Design Trick for Better Logos
All professional graphic designers know the definition of negative space, and most know how to manipulate this design technique fairly well. But if you are new to design, a do-it-yourselfer, a self-learner, or simply someone interested in reading graphic design articles online, you may not know exactly what negative space is. (more…)
Planning a Powerful Direct Mail Campaign
Use a direct mail campaign to get people excited about a new service you are offering, attract attention from those who are not looking for you, or remind your current customers of all you offer. Direct mail provides opportunities not available through electronic methods. Some people do not have much access to the Internet, and others just do not like doing business online. Also, print materials help to build your company’s credibility. For the best results with a direct mail campaign, whether with catalog printing or postcard printing, follow the time-tested techniques below. (more…)
Enhancing Your Poster Ad Campaign
To be successful when advertising with a print poster, you must grab and keep the attention of passersby long enough for them to get your message. Whatever your print poster is advertising – a business, product, special event, etc – your poster must stand out among the mass of advertisements vying for the attention of consumers. Here are a few tips to help you enhance your poster ad campaign. (more…)
DIY Calendar Printing Tips
Calendar printing is still relevant in today’s competitive marketing environment. Whether your clients are soccer moms or big biz moguls, you can connect with them through targeted calendar printing. But your budget is limited and you could use saving a few bucks. Designing your own calendar campaign can be a clever way to keep some cash for yourself.
A few technical tips and some design direction can save you a huge headache later. Image resolution is an area of confusion for most folks getting started in design. Basic design concepts are also worth brushing up on if you don’t make a living designing calendars. So here are few ideas to get you going the right way from the start.
5 Important Questions for Brochure Design
One of the most valuable marketing tools any business has available is brochure printing. And one of the greatest benefits of brochures includes the ease of tailoring the format to match your image and message. Brochures can be any size and folded using any technique. The design can be divided up panel-by-panel or stretched across all of the panels for a single page spread. Before you can get your hands dirty with design, though, ask yourself the following 5 questions. Knowing the answers will help you get the most out of your brochure printing project. (more…)
