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May 26

Creating Origami Thank You Cards

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Homemade cards have a charm to them that you will not find from cards printed by an online printing company. Sure online printing companies have many great perks; especially when you have hundreds of cards to prepare. However, none of them will scream personal like an origami thank you card for that someone special. Of course, there are many variations to choose from, but here we will learn how to create an origami flower card and an embellished origami thank you card.

Origami Giveaway Boxes

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May 21

Do Lower Prices Hurt or Help Your Brand

Posted on Friday, May 21, 2010 in Promotion, marketing
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During this time of economic uncertainty, individuals and business alike are finding way to save money. Many times this penny pinching leads to lower sales for businesses. The question is whether or not a price cut is the solution for increasing sales. After all, the point of a brand is ultimately to make sales. Let’s discuss the wisdom and/or necessity of lowering prices to increase sales.

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May 17

TRUF: For Truly Inspirational Branding

Posted on Monday, May 17, 2010 in Design Tips, Desktop Publishing, Promotion, graphic design, marketing
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One of the most important aspects of making a company memorable to the public is strong branding. And a truly great brand is one that conveys the company’s image and the client’s experience with the company into visuals. Everything from the name of the brand to the colors in design to even the tone used in copy go into creating a powerful brand. With such an extensive creative depth, the creation of a brand is best left to professionals, and one such very capable professional to check out is TRÜF.

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May 5

5 Great Ideas for Improving Postcards

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Postcard printing campaigns are a standby marketing tool for most businesses. If you do not mail out postcards regularly, you should. No other marketing material is as effective for the money. Great postcards pull readers in without them even realizing it because the message is right out in the open. So whether you’ve already discovered the amazing benefits of postcard printing or are new to this marketing magic, here are some tips to make your campaign successful.

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Apr 22

7 Design Aspects of Business Cards that Last

Posted on Thursday, April 22, 2010 in Design Tips, Desktop Publishing, Printing Tips, Promotion, marketing
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Business card printing leaves a lot of room for individuality. You can go wild with color and fonts, use graphics that bring out the essence of your business, and play with the shape and texture of your cards; anything to express the personality of your business. With business card printing, uniqueness is great and creativity wonderful. However, if you do not include these elements in your business cards, then they will never last.

 

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Mar 30

Planning a Powerful Direct Mail Campaign

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Use a direct mail campaign to get people excited about a new service you are offering, attract attention from those who are not looking for you, or remind your current customers of all you offer. Direct mail provides opportunities not available through electronic methods. Some people do not have much access to the Internet, and others just do not like doing business online. Also, print materials help to build your company’s credibility. For the best results with a direct mail campaign, whether with catalog printing or postcard printing, follow the time-tested techniques below. (more…)

Mar 25

Enhancing Your Poster Ad Campaign

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To be successful when advertising with a print poster, you must grab and keep the attention of passersby long enough for them to get your message. Whatever your print poster is advertising – a business, product, special event, etc – your poster must stand out among the mass of advertisements vying for the attention of consumers. Here are a few tips to help you enhance your poster ad campaign. (more…)

Mar 17

5 Important Questions for Brochure Design

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One of the most valuable marketing tools any business has available is brochure printing. And one of the greatest benefits of brochures includes the ease of tailoring the format to match your image and message. Brochures can be any size and folded using any technique. The design can be divided up panel-by-panel or stretched across all of the panels for a single page spread. Before you can get your hands dirty with design, though, ask yourself the following 5 questions. Knowing the answers will help you get the most out of your brochure printing project. (more…)

Mar 4

3 Tips for Making Calendar Design Easy

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Calendar printing is a great way to market your business. Or perhaps you simply want to share precious memories with family and friends all year long. Creating your own custom calendar is easy to do whether for work or play, and there are many options available to aid you in your creative endeavor.    (more…)

Mar 2

Should You Take Every Design Job that Comes Across Your Desk?

Posted on Tuesday, March 2, 2010 in Desktop Publishing, Printing Tips, Promotion, graphic design, marketing
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The answer is no. It might seem irresponsible to turn away work when you need all the income you can get, but in the long run, it pays to turn away difficult clients. Some clients are impossible to please, and you will end up neglecting other projects and spending an extraordinary amount of time on their brochure printing or postcard printing project. And in the end, that client might still be unhappy and badmouth you to other business colleagues. Here are some ways to spot a difficult client from the get go. (more…)