Booklets are not the place to get jiggy with your font. The only exception to this rule is when you are selling a new font. So for everyone else who is not selling the font to end all fonts, let’s get back to the basics. Here are some font tips to remember when designing your next booklet printing project.
 
Choose an easy to read font – Readability is #1. Arial is a great font with well spaced letters in words and from line to line, such as what you see in this sentence. Script is almost always a bad choice for text in booklets or sales material, as demonstrated in this sentence. Both the Arial and the Script font in these sentences are the same size to demonstrate the readability comparison. There are many others to choose from. If your booklet has a lengthy text passages, try using a serif font to ease eye strain and fatigue.
 
Use a font to fit your business industry – For headings, use fonts that illustrate your business. Straight sharp-edged fonts for straight-forward hard working businesses, round curvy fonts for light-hearted leisure type industries.
 
Contrast – In a printing format, a basic white background with black writing is probably sufficient. Since the purpose of a booklet is to get the message out about your product, let your product do the talking and don’t jumble it up with a lot of fancy font.

 
Color – Any color used should match your logo, preferably. Try to only use one or two colors for font and be sure they have the proper contrast with the background color.
 
Style – Once you have decided on a simple, easy to read font style, stick with it as much as possible. Enlarge or bold it for headings, but steer away from using several different font styles in your booklet as these only serve to distract.
 
Size – For quality booklet printing, fonts should not be smaller that size 7. A 10 or 11 size font is much more professional looking that larger fonts. Also, they take up less of your limited copy space. If you do have some space left over, try spacing the copy more generously to make the whole booklet more easily legible.
 
Alignment – Rather than using center alignment, which can look messy and make reading more difficult, use an alignment with a straight edge to help organize and focus the reader’s attention, such as left justified. Just remember that you may need to adjust the spacing manually in some lines to avoid the extra white space that occurs from your program trying to create even lengths of lines.