If your business doesn’t already have a blog, a Twitter account, or (god forbid) a website, then your business is missing out on some valuable marketing opportunities. Online marketing is necessary for improving the customer service of your business as well as for reaching a new group of consumers. Don’t make the mistake of separating your digital and print advertisements, though. Mixing Online marketing with your print marketing will up the exposure of your company and strengthen your marketing efforts. Here are some ideas for advertising your Online presence at a very small cost using brochure printing inserts.

The Brochure Design

Brochure printing is an excellent way to tell your existing customers about the services you now offer Online. You can either print entirely new brochures with the new information (costing you a fortune in old brochures that will no longer be relevant), or you can create brochure cards to slip inside of the brochures you already have. Make sure to include the following information:

• a tagline explaining your purpose for digital presence - basically what sets you apart from competitors
• an email address; make it more personal by giving your company email rather than the info@yourcompany.com
• your website address
• Facebook name
• Twitter url
• a logo and company name
• any other pertinent information, such as IM contact or blog page

The idea is to keep the design as simple as possible, so leave plenty of white space between lines of text. Brand the brochure well by using your company fonts and colors and, as stated before, your logo.

How to Use the Brochure Insert

Of course, the most obvious use for the insert is to place it inside of your existing brochures as a direct mail piece or to hand out at trade shows, business conventions, or sponsored events. But you could also place inserts in other correspondence to customers, such as flyers or newsletters. Hand out brochures to customers when they are leaving your store, or canvas the streets in strategic locations. Just keep in mind that the purpose of your brochure printing inserts is to alert existing customers of new services available Online, so when you will be giving the inserts to new clients, be sure to include other selling information.