Whether you are at a networking event such as a trade show, or simply having a conversation with someone in the waiting room at the doctor’s office, you need to create an atmosphere that draws people in if you want to use the opportunity to network. Below are some tips for introducing yourself and your business in a way that will help people to be interested.

Engage the Person You Are Talking To
The first part of engaging people is to be interested in them. Be the first to ask what the other person does and ask questions to show you are interested. Then the other person will probably ask you what you do and be more likely to actually pay attention.
 
Your answer to the question of what you do should only take you about ten seconds; any longer and you risk being tuned out. In that ten seconds, you should describe what you do in an interesting way; instead of saying, “I am a landscaper,” you could say something like, “I beautify the lawns of west Texas.”

Be Clear and Specific
You want to make sure people understand what you are saying. Avoid using technical terms and industry jargon. Practice your spiel with friends and family to make sure it is easy to understand. It is also better to be specific than general. Instead of telling people you run a restaurant, tell them you own a pizzeria that specializes in authentic Italian-style pizza.
 
Give Business Cards that Stand Out
It is very important to invest in business card printing. To get the best return on your investment in business card printing, you need to design cards that stand out so people can remember you when they pull out their collection. Including your photograph in business card printing can be very effective; a picture of you doing your work is even better. You should also include your logo and a tag line that describes your business in a way that shows how you benefit consumers. The basic information you need to include when business card printing is your name, phone number, website, and email so people can easily get ahold of you.

Networking is a valuable marketing tool, so be sure to place yourself in situations that provide networking opportunities. Trade shows, chamber of commerce meetings, and local fundraisers are just a few of the places appropriate for building partnerships. Just remember to be prepared by following networking tips so that your meetings result in you gaining profitable clients.