A brochure needs to well designed or it will end up in the trash. Brochures should clearly tell the customer what it is you are offering them, how to get it, and why they should want it. 

1. Decide exactly what you want your brochure to achieve.
Your goal with brochure printing should be simple and easy to identify, and everything about the brochure should work toward this goal. Don’t overcrowd your brochure with too many products or too much information. A brochure should get the customer interested in the products and tell them how to get them or how to get more information. Clarity and brevity are the keys to a successful brochure.

2. Speak to the customer.
Don’t just list features of your products; this can bore your customer. Instead, tell them how your products and services will help them. Write your copy with the customer in mind, and make them want your product by appealing to their emotions. Write from their point of view and use words like “you” instead of always speaking from your company’s point of view.

3. Be clear and concise.
With brochures, your space is limited, so you may be tempted to pack a lot of information into a small amount of space. This is usually a bad idea. Write and rewrite your copy until it is as clear and brief as possible. Use plenty of white space around the text, and space between lines, to increase readability. Consider using lists to tell about your product instead of long paragraphs. Make it easy to understand your brochure even if you just skim it. 

You should also be sure that your brochure is easy to read by using large fonts. Don’t use anything too fancy for the main text or it may be hard to read. Fancy or custom fonts can look nice on the cover or as headings, but a simple, familiar font should be used on most of the text.

4. Make your brochure attractive.
Printing brochures is useless if they look unprofessional and end up in the garbage. Take the time to make a professional looking layout and use a good quality paper. The look of your brochure reflects the quality of your products, so you don’t want to cut corners and try to save money printing if it will not help your sales. 

5. Make your brochure unique.
Consider not using a readymade template, or, if you do, try to customize it as much as possible. You want your brochure to stand out and look more interesting than the others, so you won’t want it to look just like the competitor’s brochures. Different kinds of paper stock, glossy and matte finishes, recycled and textured papers are available, and these can add interest to your brochure. Consider using different kinds of folds, or different brochure sizes. You should also carefully consider any photos or illustrations you use. Do they look professional, or are they clip art? Clip art tends to make your brochure seem generic and unprofessional.