Brochure printing is a marketing standard for many businesses for good reason. Brochure printing is an efficient way to share information with consumers, build your brand recognition, and give consumers reason to pursue further contact. With so many brochures being circulated in your targeted audience, how do you make yours stand out? Here are a few suggestions for going beyond a standard brochure printing.
 
Color is one design element you can use to make your brochure printing stand out in the crowd.

• Enhance the colors used in logos to make them stand out.
• Use brightly colored, close-up images.
• Use a colored stock for your brochure printing.
• For an ultra chic and modern brochure printing, use a white on black format.
• Use a black and white format with single-color highlights to pop certain elements – try brilliant jewel tones.

The size of your brochure is also flexible. Try going with a bigger trifold, such as an 11×17 or 9×12 sized paper. This will make a statement and give more room for selling copy and graphics. Other size variations to consider:

• Square – try using a square tri-fold shape, this is very unusual and creates a bold statement.
• Rounded corners – most printers will round corners for a nominal fee which will distinguish you brochure printing from others.
• Accordion fold – the accordion fold provides for an interesting look for brochure printing and will really give your brochures a stand-out quality. 

Another option is to do away with folding altogether and bind your brochure. Binding gives you the option to add some creative details. Caterers or interior decorators can add a ribbon or twine accent to the binding, while businesses with a more industrial purpose could use hardware such as brads or screws to accent their brochure binding. You can even turn your brochure into a small booklet using the booklet binding services of your printer.

A dramatic way to go beyond the standard brochure printing is to use a spot varnish. Spot varnish is achieved by using a glossy finish on key elements of your design while the rest of the brochure has a matte finish or no finish. This is great for focusing attention on important information in your brochure printing.
 
Finally, consider the stock your brochure is printed on. Your printer should have a wide variety of non-standard paper stock to choose from. Using a plastic or cover stock will help distinguish your brochure from among the many standard weight, glossy finish brochures that are available to consumers.