A print catalog can be a great asset for any business. If you stick to an online catalog, you never know how many people will find you, but if you mail out catalogs you know that your clients have a catalog in hand and will be that much closer to doing business with you. Below are some tips for quality catalog printing that gives people a good impression of your business and encourages orders.

Clarify Your Objective
The first thing you need to do is decide on the specific objective of your catalog. Are you focusing on getting Christmas orders? Do you want to showcase a new product line? Your purpose will determine lots of design decisions from the color scheme to which products get a prominent position.

Money Saving Tips
Stick to standard sizes for your catalog to save money with your printer. You should also make the number of pages in your catalog a multiple of sixteen because that is how many pages your printer does at a time, so you pay for the full sixteen even if you do not need all the pages. You can also check with the post office to see what size of a catalog is best to mail.

Get Quality Photos
Photographs are what sell products in print catalogs, so obtaining quality photos is where you want to spend your money. You will probably want to hire a professional photographer. If you do, make sure you get the rights you need to reprint the photos. The photographs that you use will need to have a resolution of 300dpi or higher and be in CMYK colors.

Write Product Copy
Whether you write your own product copy or hire a professional copywriter, you will need to have this done before you begin designing.a The copy should describe both the features of your products as well as the benefits these features provide to the consumer.

Sketch Some Page Designs
Before you start designing pages on your computer, you should sketch out some ideas on paper. Draw several different styles of pages to keep the catalog from boring readers. This is where you decide on things like how many products to feature on one page and where you want to put the product information.

Choose Your Typefaces
Next you will need to choose the typefaces you will be using. You should stick to two or three. Having one for headings, one for body text, and one for your logo works best. Choose type that is easy to read and that fits your company’s personality.

Design the Catalog Cover to Cover
At this point you are ready to put the whole catalog together. Decide on the order that you want to present products. You will also need to create and place your order form. Also, pay special attention to your cover; make sure you brand yourself by featuring your logo in large type.