Compelling design is only one part of a successful catalog printing campaign. Once the layout has been decided, the images have been chosen, copywriting has been completed, and the printer has delivered shiny new copies of your catalog, the focus shifts to customer service. Without dedicated customer service to back up catalog sales, many catalog customers will not return. Here you will learn how to create loyal catalog customers with customer service.
 
Step #1
Always maintain courtesy during interactions with a customer. The slightest hint of rudeness will turn a customer off and may loose a sale. Service reps who deal with customers need to always be aware of the importance of courtesy. 
 
Step #2
Go above and beyond getting the sale. Your catalog should offer customers something they can find nowhere else. Follow-up after catalog sales to ensure customer satisfaction. Sales generated through catalog printing are more likely to be repeated when customers are satisfied with the experience.
 
Step #3
Say yes. Look for ways to make it easy for customers to do business with you when placing catalog orders. Defer to customer requests when possible. In the rare case you may not be able to meet their request, give an explanation and offer an alternative that may work for them.
 
Step #4
Apologize when customer complaints arise. An apology will go a long way toward improving the bad image a customer develops of your company when complaints arise. Do your utmost to amend the situation. Tell the customer that you value their input and are working to fix the problem. It is especially important that customers are put at ease and dealt with respectfully and courteously when dealing with a complaint.
 
Step #5
Anticipate customer needs. This is the best way to avoid customer complaints. Identify needs that might arise for customers in the ordering process or after delivery and come up with solutions beforehand. Familiarity with the business and products offered in your catalog printing will increase your ability to anticipate customer needs.
 
Step #6
Good customer service begins internally. The relationship between supervisors and employees within your business is the foundation for customer service. When employees are treated as valuable members of a team and treated with respect they are more likely to carry that over into their dealings with customers.