Your business card, just like all of your marketing materials, should project the branding of your business. Branding is basically the personality of your business. Are you traditional? Funky? Cutting edge? Reliable? Whatever the personality of your business is, make sure your business card printing pieces tell people who you are.

Use a Designer
A designer will help your business card printing to look as professional as possible, and since your business card often gives people their first impression of your business, this is an important area to spend a little extra money. The designer will also be able to communicate the branding image that you want.

Choose an Unusual Ink
To enhance the personality of your business card, choose a colored or metallic ink that fits the personality of your business. An unusual ink will also help your card to stand out from others and be more memorable.

Have Colored or Textured Card Stock
The texture and color of your card stock can also add to your image. If you have a playful kind of business, you might go with a bright color. If your company is more traditional, stick to something like a blue gray or another light neutral. You could also use textured card stock which would add to the sensory experience of your business card and help people to remember it. Some print companies will even let you do a business card printing on plastic or metal if you want something really unusual.

Laminate One Side
Laminating one side of your card will help it to be more sturdy, making your business card printing look good for a longer time. The reason you only want to laminate one side is so that people can write on one side; if they write on it they are more likely to keep it. 

Put Information on the Back
Another way to get people to notice and keep your card is to put something on the back when you do your business card printing. You could print a calendar or a weights conversion chart. Or you could just print a cool quote or a joke. Choose something that fits the branding of your company.

No matter what decision you are making when designing your business card, keep in mind that projecting your image accurately is of the utmost importance. So choose your colors, inks, and other aspects carefully so that your business card is the branding item that you need it to be.