When done right, cross promotions has the potential for huge marketing results as you can effectively increase your customer base through your team members’ own database. With the right offers, you are able to join forces with other businesses that are in the same league as yours and reach out to a much larger market more efficiently and credibly.

Here are more ideas on how you can optimize your marketing campaign using cross promotions:

1. Co-produce and share with the payment of expenses for special marketing promotions that is too much for individual budget. Produce TV ads, radio commercials or video and audio tapes featuring you and your partner’s business.

2. Hire broadcasting students or communication majors to produce a “how-to” video or commercial ad that features your products and the other members’ as well.

3. Develop a contest with prizes donated by each of your team members. And vice versa.

4. Give out free products or special gifts from one of your partners when a client buys a product from your team that is listed in your joint promotional flyers.

Taking advantage of cross promotions help you not only to save your own budget, but allow you the opportunity to make use of more expensive marketing campaigns that are otherwise unaffordable when you do it alone.