There are many forms of printed advertising available that can be applied to any advertising need: posters, flyers, brochures, catalogs, postcards, door hangers, etc. The possibilities are endless. But there are several factors that direct most printed advertising campaign designs, namely, budget constraints. For events or general awareness advertising, how do you know which one you should use? Here we will discuss the uses of posters versus flyers and to know when to use them.
 

Poster Details
Poster printing can be used to advertise any business, organization, or event. Poster printing is good for advertisements that will be valid over a long period of time because they are securely mounted on a surface. They are also easy to switch out when it is time to update your message without a lot of out of pocket expense. Posters are excellent for advertising a new business that is “opening soon” as well as established businesses that want to keep and broaden their customer base. Poster printing campaigns are the perfect method to get a message to a large group of people. All your audience has to do is pass by your posters’ locations. Poster printing is an excellent choice when you want to keep your company in view of your target audience.
 

Flyer Details
Flyers are the quick and easy to use form of print advertising that can be customized for absolutely anything. Flyers are smaller than posters. Their smaller size lends them to a greater variety of distribution methods: left in stacks for anyone to take one, handed out personally to passersby, direct mailed, and even hung or posted. Flyers can be used in conjunction with poster printing campaigns. For example, when your business opens, print up “now open” flyers and slap them over your “opening soon” posters. You still have the large space of the poster and the advance notice, but now with very little trouble you have changed the message of the poster with the simple addition of  a flyer. Flyers can also be handed out with messages that reinforce a poster campaign’s message. And of course flyers can be used by themselves and often are for events like band concerts, garage sales, school events, church events, etc.
 
Use posters:
• As a hanging display to reach a large audience on the move
• When you need long term advertising
• To get attention of the general public
 
Use flyers:
• As a hand out, mobile advertising
• For short term advertising, right before the event
• As the final campaign before the event, to reinforce poster advertising
 
With this knowledge now under your belt, you can more easily choose which form of advertising is best for your upcoming campaign. Or maybe you’ll decide you need both!