Some of the most common means of getting the word out about your business is through print and media advertising. Here are some of the strategies you can use to optimize your marketing tools:

Print Media (via newspaper, magazine and marketing collaterals)
1 – When you’re using newspaper and magazine ads, be sure to get a page that emphasizes power and control for your business.
2 – Choose half-page, two-thirds page, and junior-page advertisements rather than small ones. This ensures that you get exposure without having to pay for the more expensive costs of a whole page ad.
3 – Integrate color when designing your print collaterals such as your catalogs, booklets, and flyers.
4 – Make your print flyers and business brochures stand out with unique images in full color instead of the usual black-and-white.
5 – Always ask for extra treatments especially during your brochure printing, booklet printing, or even in your flyers. You’ll never know how much you can get for less if you don’t ask.

TV and Radio Advertising
1 – For radio ads, it is better to buy ‘commute’ times for its captive audience. It may cost you more but it will be worth it.
2 – Take advantage of the captive audience during the airing of news, weather, sports and traffic reports especially on primetime. This is true for both radio and TV ads.
3 – As for both radio and TV, make sure that you have the right audience listening or watching your ad. If your prospects are not the regular audience of your radio or TV spot, then you’re just wasting your time and money. There’s no sense for you to place an ad if you’re going to be ignored anyway.