Promoting your own book through poster printing will get the word out on the street fast. Drum up interest and attention with an eye catching poster, but make sure to determine your message, gather opinions, and then design the perfect poster. Last, pick the poster size and places to hang your poster and you’ll be on your way to a successful book advertisement. 
Know your message.

Decide upon what it is you want to say. The book title may or may not be the message of the poster. “The Open House” may be a good book title, but not a good message for your poster printing. The goal of the message is to entice someone to purchase your book, so make sure it is interesting. 
Include an eye catcher.

An interesting eye catcher for a personal finance book might be “retire in ten years.” As mentioned before, a catchy phrase may be better for the headline than the book title. The eye catcher can be an image as well: an enticing graphic design or intriguing photograph. Either way, create something that leaves a viewer curious and leads the individual to read the entire poster printing message.           
Gather opinions.

Now that the poster printing has a message and the attention of the viewer, it’s time to sell the book. Use opinions and reviews as supporting details to sell the book. The more reputable the source, the more persuasive it is likely to be. A review from a notable publishing company can do wonders, but your neighbor’s review of your book may not get much attention.

Design the poster.

Too much clutter on the poster will take away from the message. Be sure to include some white space or fade your image into the background. The white space is not always white; it is the background color of the poster. Including more white space will allow the other points of interest to stand out. The fading of the image allows for the whole image to be included, but not over take the whole poster. Place the book title and other text in a creative manner keeping in mind that centered text is more difficult to read than left or right justified.      

Pick the right size and placement for your poster.

Pick a size that is big enough to draw attention but not so large that a business will not allow you to hang it. An 11 x 17 is usually a good size when your poster will be competing with other posters. Consider the audience when placing your posters. Coffee shops, trendy salons, and other urban fun spots are great places to advertise.