Response to Are Instructional Designers, “Designers”?
Design can be illustrated in a number of ways. For instance, the art of teaching is in itself a design being built into the person of the students. Whatever the subject matter, a teacher takes all the various parts that make it up and organizes them, draws out the needed elements, and then relays that knowledge to the students in various creative ways. Students become the canvas that displays in a multitude of ways the lessons their teachers have instilled in them.
Design & Marketing
Design in any application brings various necessary components together in a way that is beneficial to users and hopefully pleasing to the eye at the same time. In the area of marketing, most designs are only meant to be viewed and the message that is conveyed is the important factor. Once the design has been perfected, the rendering of it is next on the list of importance.
Design & Print
Well-designed marketing material is no good without a printer who can create high quality printed material. Go back to the teaching illustration; the design is filtered through an independent entity and the quality of the final presentation is dependent on the pupil. The same is true with a design being filtered through a printing company; and, thus, the final presentation of the design is dependent on the quality of the chosen printer.
Designers & Print
For designers, this makes the choice of printing companies very important. The convenience of an online printing company will not be beneficial to the designer or their client if the quality of the printed materials is inadequate. All elements of the final design must be considered. The quality of the designer’s work and the printer’s presses, inks, papers, and technology will work together to create the final product.

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