Typography is a large part of the visual appeal of your catalog, so using attractive typography in your catalog design is vital to a stunning finished product. An impressive catalog printing design will include a font type that is both easy to read and visually appealing to readers. With this in mind, here are some simple typography rules for an impressive catalog design. 
  
There are many typography fonts to choose from and some businesses even have font designed specifically for them by graphic designers. But most businesses go with the font types that are already included in their design software when it comes to catalog printing design.

Consider these tips for font selection:

• Limit the number of font types used in your catalog printing.
• Use the font that is used for paragraph text for headings as well, perhaps in the bold variation.
• Select a simple, easy to read font that results in easy to read copy for your catalog printing.
• Select the appropriate size font for your catalog printing – be careful not to go too big or your text will become a sea of letters.  

Once you have selected the font for your catalog printing design, you will need to determine the best line spacing. A brief line spacing will allow room for more text but may make reading too difficult and discourage readers from perusing your catalog. Determine the best line spacing for layout and for visual appeal. This will be one of the factors that decides the amount of copy space available in your catalog printing.
 
Left alignment is ideal for catalog printing since it is the easiest to read. You will need to determine if you will leave the right edge “ragged” or justify the font. Justified font gives the text a more formal visual effect than a ragged edge. 

Font typography uses to avoid:
Italics – many people use italics as a way to emphasize a word or phrase, but in fact it generally does the opposite as italicized font is thin and wispy.
All caps – except as a way to slow down the reader as in an introductory sentence, all caps only serves to make the text more difficult to read and should be avoided.

Finally, keep in mind that if your brand is focused on certain typography, consider using this in your catalog printing piece. If your brand font is a script font, you will need to limit where you use it, such as the title on your cover. Also, make sure that each font you choose is in line with your brand so that customers recognize your catalog and feel more comfortable making a purchase from a familiar place.