The 4th of July is the consummate all-American holiday.  Fireworks, hot dogs, hamburgers, road trips, family, friends, and country are all themes that we connect with on the 4th of July.  This represents a wonderful opportunity for your company to connect your brand with all of the positive feelings associated with the 4th of July.  Whatever print advertising your company decides to use, here are a couple of tips for designing the perfect campaign.

4th of July icons
A number of icons can be incorporated into your print advertising campaign.  Remember, this is the ultimate patriotic holiday so any icons associated with the USA are good fit.  A short list can include:

• The Statue of Liberty
• The Liberty Bell
• The American flag
• Fireworks
• Uncle Sam
• George Washington

The list can go on and on.  Just make sure you keep the same icons throughout your print advertising campaign and don’t forget to include your own logo.

4th of July colors
Red, white, and blue.  It’s hard to miss the color connection of the American flag, but this doesn’t have to be the limit.  You can still include the colors of your own company.  You may even just use red, white, and blue for smaller elements throughout your design.  Once again, make sure that your print advertising is consistent across mediums.

4th of July tone
The 4th of July is a holiday celebrating our independence.  Use words throughout your copy and headlines that connect this spirit of independence.  For example:

• Freedom
• Liberty
• Explosive
• Strength
• Pride
• Tradition

Explode onto the scene
Make a big impact with bright colors and glossy finishes.  Work with a professional printing firm that can help you get spectacular results to get your print advertising noticed. And take advantage of your printer’s mailing services so that your brochures, postcards, or flyers arrive to your customers before the big event.