I’ve always been involved with various short story magazines. Who knows how many monthly newsletters I get, or other information on how they’re doing. Knowing how well they’re issues sell or what they’re planning to do next is such a simple thing. I know they aren’t spending much money printing all of those newsletters and business brochures given how small most of these companies are.

I’m not sure how many times I’ve looked at a magazine only to forget it a few weeks later. I might’ve even enjoyed the issue, but if I take in too many things at once, remembering isn’t always the easiest thing. But one thing I know: when I get those newsletters, I know exactly what magazine I’m dealing with. If I’m close to a place, I like to know how they’re doing and if I’m looking at so many different companies it isn’t easy to remember who they all are. Given the affordable nature of it, it just doesn’t seem to make much sense for a company not to take advantage of keeping their customers up to date. I’m always going to remember the magazine that took the time to write up a nice looking newsletter than the one who doesn’t seem to care either way about the business I bring them. I can only hope more companies come to realize how much this works. It would be nice to feel a little more appreciated.

Entry by Philip Roberts