”Art is a survival mechanism of the human species, otherwise it never would have survived,” said Milton Glaser at the 3rd annual Designism 3.0. The event series hosted by the Art Directors Club in NYC in October 2008 was conceived by Brian Collins, former mastermind of Ogilvy BIG and now COLLINS:. Designism 3.0 and previous installments are a forum used to highlight and address design for social action.

Designism is a movement that attempts (sometimes well, sometimes not) to connect design to politics. A less “loaded” definition would be “a movement that attempts to change the world through design.” “Designism” was originally coined by Glaser, one of the most famous graphic designers living today, best known for his I Love New York logo.  (more…)