How to Grab Them Right Away
The really good kinds of commercials and advertisements are the ones people are still talking about years after they debuted. This is the dream of all advertisers, I’m sure, and I’m seen my fair share of real knockouts.
The problem seems to be that most of these, especially in print, are left to magazines and other mainstream forms of entertainment. When I get the flyers or full color brochures in the mail they have little to no flair. You can tell whoever designed them didn’t care very much about doing anything but getting them out the door.
I think people assume that if their ad isn’t going to appear in one of those mainstream formats like newspapers or magazines they don’t need to put as much effort into it. It seems to me this should be just the opposite. Brochure printing doesn’t benefit from the fact that it will automatically be coupled with a magazine people are buying specifically to read. A brochure needs to live or die on its own merits and nothing else.
People should be putting the most effort into these kinds of advertisements. If all I’m being given is a flyer I want that flyer to be captivating or else I’m not going to take the time out of my life to even give it a once over.
The next time I get that truly wonderful looking brochure in the mail I’ll take the time to read what it has to say. Until then I’ll be dropping them right in the trash.
Jumpstart Your Product’s Debut With Color
There a whole lot of “maxims” out there when it comes to starting a business. There are almost as many opinions about how to go about presenting your product as there are people who have ever thought about the subject.
However, one “maxim” that is almost never mentioned, but should be, is:
INVEST IN HIGH-QUALITY, FULL-COLOR LITERATURE!
Far too many would-be entrepreneurs believe that promotional literature is an area in which they can save some money and help their startup budget. It is simply not the case. In fact, skimping on your literature could spell doom for your entire enterprise.
Think a customer is going to pick up your bland and white brochure, when there is a full color brochure right next to it? Probably not. Think your dull, commonplace flyer printing is going to stand a chance next to an attractive, colorful flyer? No way.
As you are planning your brochure printing, booklet printing, and poster printing, take the time (and money) to design intriguing, colorful pieces. Make items that will catch the customers’ eye.
You will be very glad you did once your product hits the market and you see the fruits of your investment. The profit will far outweigh the costs.
