The Best Way To Incorporate Your Logo Into Your Brochure
An important point to remember when designing and printing brochures for your company or products is that branding helps to establish your identity. A great looking brochure might sell a product, but it may not keep your customers coming back to buy more. A strong brand presence is also important to form and maintain a loyal customer base. Good products and services may go ignored without a strong brand identity.
Why emphasize your logo in your brochure and other printed materials?
It is important to tell your customer about your brand on all your products and communications. Whether it is on receipts, shopping bags, posters or brochures, your logo should be front and center. Some companies have an iconic graphic such as Adidas’ three stripes or a recognizable color scheme. Your logo and other identifying symbols should be used on all your printed materials in a consistent way. Your customer should be able to immediately identify your brand and remember it, so they can look for more of your products at a later time.
Creating a strong brand identity is crucial to maintaining your sales and developing a larger customer base. Great products are often not enough. Your brand’s name and image must be interesting and memorable to the customer. Your logo should cause the customer to make associations in his or her mind. It should stand for something more than just the products. Once you develop a great brand image, you need to make sure the customer remembers it with iconic images and logo designs. The best way to keep customers aware of your brand is to allow them to see your logo everywhere you can put it: in emails, on websites, on printed correspondence, on sales tags, and in advertisements.
How should you use your logo in your brochure?
Top Logo Trends for 2009: 20+ Examples
Your logo is what is most memorable about your brand and your company. Your logo will go onto all your marketing materials, from printed pieces like business brochures to your letterhead and onto other media, like your Web site. Your logo will most likely be the only consistent factor in all of your communication with prospects and customers. For this reason, your logo needs to be designed so that people will remember it. If you’re designing or re-designing your logo, you should know the current trends for logo design. Culled from the best designers, here are the logo trends for 2009.
Arabesque
Arabic calligraphy is beautiful and elegant; just the thing to convey a feeling of grace and style to consumers. Many designers are pairing complex, intricate patterns with sans serif fonts.
Psychedelic Backgrounds
The use of layering in Photoshop gives way to a ’60s vibe that all is groovy in 2009.
Logo Design Basics and Tips
A logo is one of the first things you should design when you start a new business. Your logo is what customers look to when they remember you or identify your business. Your logo also gives customers more faith and trust in you as a business. A business that doesn’t even have a logo is not yet a business in many people’s eyes. That’s why you gotta get a logo first!
A logo contributes to your credibility, memorability and visibility. You might want to put off designing your logo until you get more money, but the longer you wait, the longer you’ll have to wait to create marketing materials, including your Web site. That’s because your logo needs to go on every piece of marketing material and your product packaging too. That’s how important it is.
Your logo should be unique and heaven forbid, please do not use ClipArt! ClipArt screams amateur and unprofessional. Besides, if you use ClipArt, your logo could end up looking just like your competitor down the street.
The first step: design or text?
The first thing you want to decide on is whether you’ll have a design represent your company, your company’s name as your logo or a combination of both. There’s no right way to design a logo: all of these choices are equally good. It all depends on what’s needed for your company.
Design
If you decide on design, try to think of a way to incorporate your industry or your product into the design. I saw one clever logo for an airline called Peace Air, and its logo looked like a peace sign – the plane’s body was the vertical line that makes up the middle of the peace sign and the plane’s wings made up the two smaller lines that go out to the side of the peace sign. That’s pretty clever if you ask me.
Of course, you can’t always incorporate something from your industry into your logo. But it’s always nice if you can!
Text
On to text. If you decide to use purely text as your logo, here are some font tips:
1. Choose a font that fits your business’s personality. Serif fonts, the ones with “feet” give off a mature and established feeling whereas a sans-serif font (without feet) looks more modern and young.
2. Use a font that no one else uses. You can buy fonts online and download them, and some you can even download for free. I’d advise against the free ones, because those are the ones everyone else will be using. Buy a good, wide-ranging set of fonts so that you have less of a chance of looking like some other business. You can also create your own font by hiring a designer or buying software that lets you create fonts, like CorelDRAW. There are plenty of other software options out there, so just Google “create fonts software.”
3. Modify the font if possible. If you choose a font that looks similar to others, or if you just want to add a little bit of flair, modify your font just a bit. You could add longer serif “feet” or stretch the font to make it look wider. You could even just modify one letter of your logo to make it look different. A slight modification can make your logo look unique and add visual interest.
