Direct mail marketing is one of the most difficult types of advertising because most people just throw the envelopes away. It is even more difficult when postcard marketing techniques are used because everything is visible to the eye right from the start. How economically feasible is it for companies to use postcard printing if no one is going to read what they send anyway? Weighing the potential success of either method depends on a number of factors including the product line the representative is attempting to sell.

After all, most people are not going to be interested in a product that is no different from what they can buy at their local store. In order to sell a prospect on what you are selling it must be different from anything else on the market or you must be able to convince your prospect that he or she must have what you are selling. That means you have to make them want to open their letter, and the easiest way to do that is to use only your name on the envelope and not the name of your company. You can also use personal information such as a birthday or anniversary to attract their interest.