How You Can Save With Postcard Marketing
When the time comes to lay out your marketing plan for the year, make sure you include time and resources for postcard marketing. Preferably, during a period of low profit for your company or when you’re rolling out a new product. Postcard marketing is one of the cheapest ways to get the word out about your company or a new product–which is a big plus since our economy isn’t looking too pretty lately and probably won’t be in the coming months. Postcards are a great marketing tool because they are so versatile. (more…)
How to Get The Right Words Out On Small Marketing Real Estate
When you think of “real estate” you probably think of a house or maybe a condominium. However, in the marketing world it can take on an entirely different definition. The real-estate marketing post card variety relates to the size of the space upon which you can put your message.
As postcard is obviously small real estate. This comes with obvious benefits relating to costs saved on mailing and full color postcard printing. However, it forces the sender to creatively convey their message without voluminous text. All key points of the pitch need to be included on both sides of the card.
If you only have a given piece of information on one side of the card you face the reader missing it entirely. The recipient of the card may very well only read one side. If this happens the text on the reverse side is about as worthwhile of putting text on the sticky side while label printing.
Color is critical with postcards. They must immediately grab the attention of the reader and entice them to continue perusing the remaining text. Inclusion of your web site address is very helpful towards taking full advantage of limited space in a real-estate marketing post card. This enables to transition to a much larger parcel of “land”. Don’t leave postcards out of your overall marketing plan.
Building Your Customer Base
I, along with many others I’m sure, like to find those good deals. Who doesn’t, right? It’s also nice to find that new place to go when it comes to a type of product you like.
For me it’s usually good deals on movies. But looking through every store in town isn’t always a practical solution, and quite often I just don’t care enough to do it. That’s why it is kind of nice to have that advertisement in the mail show up, handing me a look at certain good deals coming up at a store I had never heard of. Finding a new movie store is always a nice thing.
I’m aware too that this kind of direct mail strategy, what many call junk mail, isn’t always going to be a wonderful success. I’m thrown my share of it into the trash I’ll readily admit, but when the right kind of postcard lands in my mailbox, I’m more than willing to give the store a chance. And this is what the direct mail strategy is supposed to be, targeting the group that is most likely to have interest in shopping at your store. It’s the ones who don’t know what a target audience is that gives the whole practice a bad name, and those are the ones I’m most likely to just toss right in the trash.
Everyone Loves Colorful Stuff in the Mail
Sorting through the mail is rarely a particularly exciting point in my day. Unless I know something is coming I typically don’t put any thought to what I might find, which is the very reason why a colorful postcard can be so successful. I’m not prepared for it, not expecting it, and it can be nice to take a moment to pause and absorb it. The fact that I wasn’t expecting it is part of what makes it so nice to see. I kind of like having the routine of my day momentarily put on hold, and few things can make me appreciate a company more than the ability to put a smile on my face when I least expect it.
Entry by Philip Roberts
