An important point to remember when designing and printing brochures for your company or products is that branding helps to establish your identity. A great looking brochure might sell a product, but it may not keep your customers coming back to buy more. A strong brand presence is also important to form and maintain a loyal customer base. Good products and services may go ignored without a strong brand identity.

Why emphasize your logo in your brochure and other printed materials?

It is important to tell your customer about your brand on all your products and communications. Whether it is on receipts, shopping bags, posters or brochures, your logo should be front and center. Some companies have an iconic graphic such as Adidas’ three stripes or a recognizable color scheme. Your logo and other identifying symbols should be used on all your printed materials in a consistent way. Your customer should be able to immediately identify your brand and remember it, so they can look for more of your products at a later time. 

Creating a strong brand identity is crucial to maintaining your sales and developing a larger customer base. Great products are often not enough. Your brand’s name and image must be interesting and memorable to the customer. Your logo should cause the customer to make associations in his or her mind. It should stand for something more than just the products. Once you develop a great brand image, you need to make sure the customer remembers it with iconic images and logo designs. The best way to keep customers aware of your brand is to allow them to see your logo everywhere you can put it: in emails, on websites, on printed correspondence, on sales tags, and in advertisements. 

How should you use your logo in your brochure?

When designing brochures, many companies use ready-made templates. This is fine, and templates are a great way to start with your brochure. Many templates are available online and can be downloaded and customized to suit your needs. It is best to make some customizations to any template to avoid the finished product looking just like your competitor’s materials. The most obvious ways to do this are to add your own photos or illustrations and to incorporate your company’s logo in various places on your brochure.

Your logo should be placed in a conspicuous place on the front cover, along with eye catching graphics and text telling customers what it is your are offering. Don’t put too many words on your cover, just enough to catch their attention and make them pick up your brochure. Additionally, you should place your logo inside the brochure along with the contact information to further reinforce your brand identity in the customer’s mind. It’s also a good idea to place it on the back cover. Brochures may be laid down in public places, and even if someone places it face down, there should be some identifying information visible to catch the attention of other people.