A large part of advertising is the ability to move individuals emotionally, and being aware of the subtext in your poster printing design will allow you to use them to create an emotional reaction. Several aspects of underlying meanings in design can affect that response, for instance, the colors and subtext lend to the feeling of the poster, and culture can change the meaning of a message. Here’s how you can make these factors work for your poster printing designs:

Colors
The colors you choose for your poster printing will work for you or against you. If you would like for your design to excite customers and move them to action, you should choose warm colors. Reds, pinks, yellows and oranges are all warm colors and each color, or a combination of these colors, will give you the emotional response of excitement. Cool colors such as blue, green, turquoise and silver have a calming effect.

Subtext
The subtext of your poster printing will be more successful if it offers a familiar experience. Many designers reach into the pre-existing pool of imagery from previous company ads and use the familiar pictures in their design. People respond well to something that they feel comfortable with. Familiarity is comfortable, so take something old and make it new.   

A fresh take on already existing design can be accomplished by following some of the current trends. Your poster printing will be most effective if the subtext is modern. An outdated design will hurt the image of your business, but a trendy design can boost your image. Be careful, however, that you do not become cliche. Use a trend that has not been over-used or that has existed for a long period of time.  

Culture
Any form of communication is most effective if it corresponds with the culture in which it takes place. Color and images will mean different things in different cultures. The color combination of red, white, and blue will mean patriotism to an American. This can create a strong tie to the poster because of the already existing cultural tie to those colors. If you keep cultural differences in mind, you can make your poster printing even more effective. 
 
Emotional responses will happen. Your job is to use great poster printing with purposeful subtext that will promote your business. Intelligent use of underlying meaning in advertising will become your highest achievement, since you will be able to sell your product using the connected emotion you evoke with your poster.