Business cards are powerful marketing tools, and what makes them really valuable is when potential customers desire to save them for later reference. So how do you get folks to want to keep your card around? The answer is with fantastic design. Here are a few unique and some not so unique but proven tips for powerful business cards that customers can’t help but keep around.

• Add customer testimonials to the back of your card to add credibility to your business cards.
• Print your “private” cell phone number on the back of your business card for special customers.
• Reprint your business cards each time any of your information changes – use the opportunity to hand out your “new” business card.
• Print on both sides of your business cards  - the back of your card is valuable real estate.
• Business cards with lots of bright colors stand out so add color to your card – use color paper stock or add color in the form of an image or graphics.
• Get a folded business card to share valuable info about your business with prospects – folded business cards quadruple your marketing space and cost less than larger folded items such as brochures.
• Build your brand identity – make  sure your logo and company info are on all business cards, then spread them throughout town, building your brand recognition and identity.
• Because business cards are easy and fun, design and print new ones often – it will not cost much and it will give you a new something to give your customers when you visit.
• Add a fun fact about your business or industry – choose one that will be memorable and create involvement with customers.
• Do include your website or email address for online contact – online contact is one of the most popular methods that customers utilize to find out more about their vendor options.
• Create a strong tag line that features your business’s unique selling point for your business cards and other printed marketing materials.
• Send out a monthly newsletter to your list of current customers and include a business card.
• Carry your business cards with you everywhere and always be ready to hand one out.
• Keep the design of your business cards simple and professional for optimum results.
• Double your business cards as appointment or referral cards.

One of the foundations of a strong marketing package are your business cards, so take the time and even spend a little extra money hiring a designer. You want to insure that your business cards remain a foundational piece that work for your company even after your conversation with prospects has ended.