Business cards are meant to sell either your services or your products, and many people make the mistake of only printing on the front of their business card and loose valuable selling space. But what should you put on the back when business card printing? Here are a few suggestions.

A Little More
Tell customers a little more about what you sell. This should expound on the selling tag line used on the front of your business card. If you are “the largest distributor in the state,” use the back of your business card printing to tell folks what brands or models you distribute. If you “have what it takes to meet industry needs,” tell consumers about the service, parts, sales, or rentals you have available to meet those needs.
 

Customer Testimonials
Perhaps you are an established business with a history of satisfied customers. Why not tell potential new customers about it? Use one or two customer quotes on the back of your card to educate consumers about the service they will receive when they use your business. Alternatively, you could have several different business card printing designs with a different quote used on the back of each order.
 

Other Department Information
For businesses or organizations that have multiple departments each with their own contact, one way to use the back when business card printing is to list the contacts in other departments. A church, for instance, can put the general information on the front of their card along with the pastor’s information and use the back of the card to list the youth pastor, Sunday school coordinator, etc.
 

Itemized Checklist
Checklists are another way to get consumers thinking about your business and keep your card around for reference. A camping supply business might put a list of must-have items for a camping trip on the back of their business card printing design. A baby store can use the back of their business card for a checklist of what expectant mothers should pack for that trip to the hospital, or what items to have on hand when the new baby arrives.
 

There is no limit to how you can use the back of your business card printing piece to help increase your business. Once you have those cards back from the printer and ready to sell, here is a tip to get even more profit out of them: give three or four of your newly updated business cards to each of your satisfied customers the next time you see them, one for them and the others to pass on to someone they know who can use your service or product. With double the selling space and enhanced word of mouth advertising, you will be happy you used your business card to its full potential.